Lloyd Swan Financial Solutions provide whole of market independent advice on critical illness cover.

Our critical illness cover advice service is fully comprehensive. It takes into account your personal circumstances, future plans, any cover you may already have in place and any existing medical conditions. Our in-depth knowledge and experience of the protection market ensures you get the most suitable critical illness cover advice.

What is critical illness cover?
Critical illness cover ensures you receive money if you become critically ill. There are several different types of critical illness cover available from a number of different providers. Some people need a lump sum payment if they become critically ill, some need an income, but others need both. Added to this not all providers use the same critical illness definitions. To ensure you put in place the most suitable critical illness cover for your individual circumstances, it is imperative to take independent financial advice.

Why do people shy ways from critical illness cover?
Critical illness cover is often seen as expensive and unattractive. There are a few reasons for this. Firstly compared to life assurance it does look a little more expensive. Secondly no one ever feels they could ever take critically ill, especially when they feel healthy.
Now take a look at some statistics:

  • 1 in 2 people in the UK born after 1960 will be diagnosed with some form of cancer during their lifetime ( Cancer Research UK - 2015 study)
  • There are around 164,000 cancer deaths in the UK every year; that is around 450 every day and 1 every four minutes ( Cancer Research UK - 2015 study)
  • Today around 545 people will attend hospital due to a heart attack, of which 180 will die (British Heart Foundation - 02/2018)
  • There are more than 100,000 strokes in the UK each year; that is around 1 stroke every five minutes (Stroke association UK - 01/2017)
  • There are over 400 childhood strokes a year in the UK (Stroke association UK - 01/2017)


Looking at this brief snap shot of the statistics we very quickly realise that critical illnesses are not as uncommon as we like to think.

Suddenly the higher premiums often charged for critical illness cover sound very reasonable.

Unfortunately, many people only consider taking advice on life assurance and critical illness cover, after it is too late.

Why do I need critical illness cover advice?
Searching yourself for a cheap deal on critical illness cover might seem like an adventure – but without fully understanding what you are covered for could lead to disaster in years to come.

Most people would agree opting for the cheapest pair of shoes, the cheapest car or the cheapest holiday is not normally good sense. This is because there is a fair chance that the cheapest option will have limitations which make it unsuitable for your needs. Critical illness cover is no different. Although price is very important, the cheapest option is not always suitable or even good value for money.

Without independent advice on critical illness cover you could be wasting money on cover which is not overly suitable for your needs and circumstances.

Lloyd Swan Financial Solutions offer a no obligation review to ensure you have the correct level of life assurance and critical illness cover in place. As whole of market financial advisers we can find the best possible deal for you in the market place. Our in-depth experience also means we can help guide you through the medical underwriting process.

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